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Diving brief:
- Clothing brand Skims, founded by Kim Kardashian, plans to open a store in Washington, D.C. popular shopping district of Georgetownaccording to an application filed with the local government last week.
- Skims’ plans — which are subject to a conceptual and coordinated historic preservation review before a building permit is issued — are for a brick-and-mortar store at 3300 M Street NW. The place previously housed a Intermix store now closed and is currently occupied in pop-up by Sandro.
- The approximately 3,500-square-foot space sits on a corner lot with nearby brands including Brandy Melville, Club Monaco and Alice + Olivia. The application was filed by Kenneth Park Architects and Skims did not immediately respond to requests for comment.
Dive overview:
Plans to expand the Skims store in Washington, D.C., come amid a year of growth for the brand.
THE the clothing brand was valued at $4 billion following its funding round earlier this year. The Series C funding raised $270 million and was led by Wellington Management, with participation from Green Oaks Capital Partners, D1 Capital Partners and Imaginary Ventures.
Skims’ latest funding was intended to be used for physical retail, as well as category expansion and product innovation. The company launched its first men’s clothing collection in October and was named official underwear partner from the NBA, WNBA and USA Basketball earlier this month.
The brand opened a pop-up store at Rockefeller Center in New York and a dedicated space inside Saks Fifth Avenue’s New York flagship in the city in May. Skims also launched its first European pop-up in the UK. with retailer Selfridges in June.
