The NCAA has expanded its long-standing ticketing and hospitality partnership with On Location, the experiential hospitality company owned by Endeavor, in a multi-year agreement. This relationship continues to position On Location as the official ticket and hospitality provider for fans of the governing body. Among the fan experiences offered by On Location are unique fan experiences, backstage and locker room tours, access to open practices and press conferences, the chance to meet NCAA legends, hospitality , parties and entertainment, tickets and photo opportunities. .
On Location’s offerings now extend to other leagues beyond men’s basketball. They include hospitality offerings ranging from men’s and women’s basketball to the men’s and women’s College World Series, men’s Frozen Four, wrestling and women’s volleyball.
On Location’s agreement with the NCAA expands the relationship between the governing body and Endeavor. On Location also manages the NCAA Championships transportation and lodging programs for teams and athletes. The company’s media consulting firms – Endeavor’s WME Sports and IMG – are advising and representing the NCAA in its upcoming round of media rights negotiations, which includes, in particular, media rights to the basketball tournament feminine.
The NCAA-On Location relationship dates back to 2010, when the NCAA entered into its first hospitality and fan experience agreement with what was then PrimeSport, which was later acquired by On Location in 2017. Endeavor acquired On Rental in 2020.
NCAA Managing Director of External Championship Operations Chris Termini took the helm of the association, while the commercial director and executive vice-president of On Location Scott Jernigan ran the point for the company.
