As the 2023/2024 season begins, the National Basketball Association (NBA) opened his second US Flagship Store in Houston with Help from Sportswear and Collectibles Retailer Lids and its majority shareholder Fanatics. Lids will oversee operations of the NBA Store Houston, just as he does the sports league’s other flagship in New York, which opened in 2015.
“The NBA has a vibrant fan base in Houston, and we are excited to bring the NBA Store to their door,” said Lisa Piken Koper, NBA head of apparel and sporting goods, in a statement. “Through a wide range of merchandise and interactive activations, we will deepen our connections with the Houston basketball community and find unique ways to engage our fans through a truly immersive retail experience.” »
New 7,500 square feet The Houston store offers a wide range of official NBA and WNBA merchandise and memorabilia, including jerseys, apparel, headwear, sporting goods, toys and collectibles from brands such as Nike, Mitchell & Ness, New era And Wilson. The store also has a customization area – a signature feature of most Lids retail stores – where fans can customize NBA jerseys and hats for everyone. 30 NBA teams. The store experience is complemented by interactive displays and a “center court” that will showcase special product collections and serve as an event space.
The NBA currently has more than 400 branded retail stores and attractions worldwide, including a third lighthouse in London which is also operated by Lids.
“As we continue to expand our successful partnership with the NBA, opening an official NBA store in Houston was a natural fit,” Bob Durda, president of Lids, said in a statement. “Houston is an important sports market and we look forward to continuing to create a first-class shopping experience for local fans and visitors.”
