Good news everyone: the NBA has official underwear!
The league has partnered with SKIMS for a multi-year partnership, making it the official partner of the NBA, WNBA and USA Basketball. The brand belongs to Kim Kardashianwho knows a thing or two about athletes in underwear.
But Kim K is excited about the impact her miniskirts are having on American culture.
“I am incredibly proud of the SKIMS partnership with the NBA because it reflects SKIMS’ growing influence on culture,” Kardashian said. “Together, SKIMS and the NBA will connect people from all walks of life through fashion, sports and talent, and I look forward to watching this partnership flourish.”
Relax, Kim. It’s not so bad.
But NBA Commissioner Adam Silver agreed.
“SKIMS has quickly become one of our most culturally influential brands,” Silver said. “We look forward to providing NBA fans and SKIMS users with unique experiences, new offerings and premium products through our partnership.”
Our thoughts and prayers go out to the poor publicist who had to sit down and write a full statement from bumbling Adam Silver about Kim Kardashian’s underwear.
So let’s see what all the hype is about! What kind of positive cultural impact does SKIMS bring?
I’m still not convinced that this is a real advertisement for a nipple bra and not a Saturday Night Live sketch.
Regardless, “As part of the partnership, SKIMS will also receive media exposure across various league platforms, including via on-court virtual signage during national broadcasts of the NBA and WNBA as well as on the leagues’ official social and digital platforms.” according to the NBA.
Kim Kardashian joins forces with the NBA
The hoops partnership comes just days after Kim announced a SKIMS line for men – including T-shirts, boxers, socks and tights that will help you perform like a professional athlete!
I’m kidding. I’m pretty sure it’s basic cotton. But Kim K recruited a few superstar athletes to almost strip naked for promotional purposes.
In the interest of our core OutKick demographic, I will not share these photos. But if you want to see Nick Bosa in his underwear, Instagram has what you need.
And lol to the fan who commented: “Not the bags we need, buddy. »
The Internet has jokes. But Kim K and the NBA are laughing all the way to the bank.
OK, we could laugh too.
Kim’s lunch pic.twitter.com/wiYm3UIhqr
– Suresh Parmar® (@iamSureshParmar) October 30, 2023
As funny as all of this is, it might end up being a slam dunk for the NBA. Taylor Swift convinced millions of women be interested in NFL games. Maybe Kim can get the girls into basketball too.
I mean real girls – not the ones wearing her nipple bra.
While we’re on the subject, is this now available in Indiana Pacers colors?
Ask for a friend.
Follow Amber on @TheAmberHarding or email him at [email protected].
