While on a night out, people are often dressed to the nines, the intersection of food and fashion is a familiar topic. With the new Camerena Tequila Inked Kit, the tequila brand has teamed up with Luke Wessman to reinvent a piece of football culture.
Even though the NFL fills the pop culture narrative and has vociferous fans, the football world has a passionate base unlike any other. Whether it’s waving team scarves or wearing a player’s jersey, people watch these precise movements on the field. Eagerly anticipating the call of “GOALLLLL”, the piece captivates fans.
Today, this sport is experiencing a resurgence in popularity. Thanks to the support of international players American teams, more and more people are turning to the field. They in turn stock their cupboard and set the table with food and drink choices.
While some drinks brands sponsor teams and others have a favorite drink, opening a tequila can be a good choice, especially during National Hispanic Month. Blue agave spirit has seen a resurgence in the liquor market. Whether sipped neat or mixed into a cocktail, there are plenty of reasons to enjoy one or two.
Tequila Camarena has been telling its story for over 250 years. If the wolf on the bottle is a nod to its roots, it is also a symbol of ferocity and respect. In a way, the image is a nod to the symbolic relationship between nature and the people who protect it.
Relying on the use of imagery to evoke a feeling, the Camerena Tequila Inked Kit combines football and tattoo culture in this special Cocktail Courier kit. In partnership with Luke Wessman, a leading tattoo artist who has worked with many football players, this special offer invites everyone to express their uniqueness, one image at a time.
Camarena Tequila Inked Kitl, photo provided by Cocktail Courier
Speaking about the new offering, Brandon Lieb, Vice President of Spirits at Gallo, said: “The Camarena Tequila Inked Kit is a celebration of football fans’ dynamic passion for fashion and art influenced by their favorite players. We’re honored to bring it to life with custom kit expert Icarus and the incomparable Luke Wessman, whose art adorns the skin of soccer players around the world. Now our fans can further commemorate their love for the world’s most popular sport in style, while toasting with Camarena Tequila.
The specially designed jersey celebrates the images of football and the Camarena brand. From blue agave to angel wings, each symbol has been carefully chosen and placed for effect. For the wearer, the look definitely makes a statement.
THE Cocktail Mail Kit includes the following: “a limited edition jersey, a bottle of Camarena Tequila, ingredients to shake the deliciously bold and spicy Matchday Margarita, custom engraved glasses and a flash tattoo inspired by the design of Luke Wessman.” The kit costs $69.99 and is available while supplies last.
