Ahead of the 2023 WNBA season kicking off this Friday, May 19, the WNBA unveils its official creative campaign spot and tagline for the league’s 27th season, More than a game. The campaign spot expands on the MORE THAN 2022 theme, as the WNBA and its athletes compete fiercely not only on the hardwood, but with everything that comes their way.
More than a game takes what’s already loved about the WNBA and shows there’s even more. More passion. More multidimensional. More perfection. No more primetime.
The commercial features rising hip-hop star Coi Leray narrating her 2023 hit song, “Players,” an urban female anthem that peaked in the Top 10 on the Billboard Hot 100. Leray can be felt as she highlights the WNBA as a fearless brotherhood, while clips of today’s brightest stars showing off their skills in action play between flashes of the WNBA MVP and champion 2022, A’ja Wilson of the Las Vegas Aces, handling the orange and white game ball with grace and tenacity. .
Click on here to see “WNBA: More than a game”
Click on here to see photos to use, photo credit: WNBA.
The WNBA, more than a game the spot will debut on May 15 in @WNBA social, and will begin airing during Game 2 of the 5/18 NBA Western Conference Finals on ESPN.
The 2023 WNBA season begins Friday, May 19: 2023 WNBA Schedule
