The WNBA Draft came and went. Now WNBA fans are look forward to regular season, tournaments, All-Star games and more. The league has been a topic of conversation for many, especially with recent signings like Caitlin Clark, Angel ReeseAnd Cameron Brink. And recently, some of the biggest names in the league joined Kim Kardashian’s new Skims underwear campaign.
Skims: the official underwear partner of the WNBA
Kardashian’s shapewear and underwear line has made some WNBA players the new faces of the brand. Suitable for everyone collection. Skims, the official underwear partner of the WNBA, has unveiled a new campaign featuring WNBA stars Kelsey Plum, Skylar Diggins-Smith and DiJonai Carrington, as well as new recruit Cameron Brink. It also included retired three-time WNBA champion Candace Parker.
All show off SKIMS’ Fits Everybody underwear collection, striking poses with basketballs and flaunting their seriously toned physiques. Each athlete wore the Fits Everybody headband, priced at $28, available in a range of neutral shades. They also modeled different styles of Fits Everybody briefs, starting at $20.
“I am proud to launch this new WNBA campaign featuring such an incredible group of athletes. Championing women and women in sports is extremely important to SKIMS,” declared Kim Kardashian, co-founder and creative director.
“Our brand’s DNA is rooted in inclusiveness, representation and female empowerment, which are shared values with the WNBA. We are honored to be the league’s official underwear partner and look forward to continuing our work together throughout the season.”
Track flyovers
Many people are excited about the new underwear campaign. Some people even took Reddit to share their enthusiasm. “Wow, these look amazing. This might be the first Skims advert to influence me, nothing seems too small,” one person said. “This is awesome! I love all the attention the WNBA has finally received. More things like this will only continue to advance equality,” another person said.
Someone pointed out how Kim Kardashian is “good at capitalizing on pop culture moments.” They said, “She’s done it again, folks! lol. This year the WNBA has been a big topic and Kim has found a way to enter the conversation. She’s a good businesswoman.”
Since SKIMS announced its partnership with the NBA, WNBA and USA Basketball last fall, they have been making waves online with their viral campaigns. From the SKIMS men’s campaign featuring NBA star Shai Gilgeous-Alexander to the recent SKIMS March All-Stars campaign featuring top college basketball players, the brand has garnered a lot of attention. Now, focusing on the stars and legends of the WNBA, SKIMS shows that they don’t just dominate the locker room, but they own the entire court and then some.
Kayla is the midday host of Detroit’s 105.1 The Bounce. She began her radio career in 2016 as an intern at another Detroit station and worked her way here. She made stops in Knoxville, Tennessee, Omaha, NE and elsewhere before returning to Detroit. She’s done almost everything in radio, from promotions to web, social media content creation, and more. She’s a true Michigander, born and raised. So, you can catch her camping or vacationing up north to explore downtown Detroit or maybe even catch a sports game. In her free time, Kayla enjoys watching movies, roller skating, crafting, and attending music festivals. She and her husband dive into many of the great things Michigan has to offer together. Together, they also enjoy traveling. Hobbies include wine and beer tasting, crafting, hiking, roller skating, movies, home improvement projects, gardening, and festivals. She is always looking to participate in more local events happening in the community. She loves connecting with the community. When writing, Kayla covers topics such as lifestyle, pop culture, trends, hacks, and street culture.
