NEW YORK – The National Basketball Association (NBA) and SKIMS today announced a multi-year partnership, making SKIMS the official underwear partner of the NBA, Women’s National Basketball Association (WNBA) and USA Basketball.
“I am incredibly proud of the SKIMS partnership with the NBA as it reflects SKIMS’ growing influence on culture,” said Kim Kardashian, co-founder and creative director of SKIMS. “Together, SKIMS and the NBA will connect people from all walks of life through fashion, sports and talent, and I look forward to watching this partnership flourish.”
“The NBA’s modern approach and significant impact on pop culture, entertainment and fashion is unprecedented in sports,” said Jens Grede, co-founder and CEO of SKIMS. “Our partnership represents a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next generation of fans through basketball.”
“SKIMS has quickly become one of our most culturally influential brands,” said NBA Commissioner Adam Silver. “We look forward to bringingIFor NBA fans and SKIMS users, unique experiences, new offers and premium products through our partnership.
“Together, SKIMS, the NBA, WNBA and USA Basketball will harness the power of basketball to generate excitement and demand, manifesting in unexpected ways. Fans will see the partnership come to life at future marquee events, including NBA All-Star and the NBA In-Season Tournament.
SKIMS Mens, launched October 26, offers three collections of everyday essentials developed with comfort at the forefront as the brand brings its expertise in style, comfort and fit to a new audience. SKIMS celebrated the launch with a new brand campaign, “Every Body is Wearing SKIMS,” featuring NBA All-Star Shai Gilgeous-Alexander alongside the brand’s official athletes.
As part of the partnership, SKIMS will also receive media exposure across various league platforms, including via on-court virtual signage during NBA and WNBA national broadcasts, as well as on official social and digital platforms leagues.
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is the solutions-driven brand creating the next generation of underwear, loungewear and shapewear and setting new standards by offering solutions for every body. From technically designed shapewear that flatters your curves to underwear that stretches up to twice its size, the brand’s goal is to constantly innovate on the past and push the industry forward. SKIMS sells directly via its website (SKIMS.com), as well as through select partnerships with retailers such as Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew, KaDeWe and David Jones.