NEW YORK — Peloton (NASDAQ: PTON), the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) today announced a multi-year partnership, naming Platoon an official fitness partner of the NBA and WNBA. The collaboration will make NBA League Pass, the league’s premium live game subscription service, available to stream on compatible Peloton devices in the fitness platform’s new entertainment hub, which will launch during the NBA season 2023-24 – a one-of-a-kind Peloton. offer.
The partnership will see these iconic brands work together to leverage their deep fitness, lifestyle and sports expertise to create special access, offers and experiences for Peloton members and fans. As such, Peloton will develop NBA and WNBA-themed classes within the brand’s fitness modalities throughout each league’s respective seasons. The WNBA and Peloton will work together on WNBA-focused initiatives leading up to the league’s 2024 season, which will be announced at a later date.
“Peloton members are fans of the NBA and WNBA, and this collaboration will bring incredible content and experiences to them, as well as all fans of both leagues,” said Leslie Berland, chief marketing officer of Platoon. “We have a common goal: to inspire and connect people through fitness, sports and community – we are excited to join forces and achieve exactly that goal.” »
“Peloton is the perfect partner to announce the launch of NBA Fitness, our new platform aimed at sparking our fans’ affinity for health and wellness,” said Scott Kaufman-Ross, senior vice president, head of games and new businesses, NBA. “We look forward to leveraging Peloton’s leadership in the space by creating co-branded fitness classes with the NBA and WNBA, bringing original content to the NBA app, and making NBA League Pass available on Peloton devices.”
For the first time ever, fans will have the ability to stream games live and on-demand with the upcoming integration of NBA League Pass into the new Entertainment section on compatible tablets in Peloton’s connected fitness equipment suite , including the brand’s Bike/Bike+, Tread/Tread+ and Row. Peloton members with an NBA League Pass subscription plan will have access to live and on-demand NBA games and content while working out. The NBA League Pass integration will take effect during the 2023-24 NBA season, with updates regarding its launch schedule to be shared across Peloton and NBA social channels in the coming weeks.
Additionally, Peloton will introduce personalized content through “NBA Fitness,” a new digital content initiative within the NBA app. The “NBA Fitness” initiative will bring premium content to the NBA app covering a range of health and fitness topics, leveraging NBA’s extensive network of coaches, trainers and other experts. the league in the field of health and fitness. The hub will include advice and programs from experts in strength and conditioning, basketball technique, recovery, nutrition and mental wellbeing.
The collaboration builds on the fan-favorite Peloton NBA Finals Full Body Strength and Two for One Cycling classes held in June. Throughout the upcoming NBA season, Peloton will create unique fitness content and personalized co-branded programming for Peloton members and NBA fans.
The Las Vegas Aces lead the New York Liberty 2-1 in the 2023 WNBA Finals, which continues tonight with Game 4 (8 p.m. ET, ESPN) in New York. The 2023 Kia NBA Tip-Off begins Tuesday, October 24 in a doubleheader on TNT, with the defending NBA champion Denver Nuggets hosting the Los Angeles Lakers in a rematch of the Western Conference Finals of last season (7:30 p.m. ET) before the return game. The Phoenix Suns visit the Golden State Warriors (10 p.m. ET).
About Peloton
Peloton (NASDAQ: PTON) provides members with expert instruction and world-class content to create impactful and entertaining workout experiences for anyone, anywhere, and at any stage of their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and hardware, and the tiered Peloton app to personalize the Peloton experience (with or without equipment). Founded in 2012 and headquartered in New York, Peloton has millions of members across the United States, United Kingdom, Canada, Germany, Australia and Austria. For more information, visit www.onepeloton.com.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization whose mission is to inspire and connect people around the world through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories across more than 50 languages, as well as derivative products. on sale in more than 200 countries and territories on all seven continents. The NBA roster at the start of the 2022-23 season included 120 international players from 41 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers worldwide across all leagues, teams and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community organizations around the world to address important social issues in education, inclusion, youth development and family, as well as health and well-being.
About the WNBA
The WNBA, which launched its 27th season on May 19, is a bold and progressive basketball league that champions women’s power. Comprising 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity, inclusion and social responsibility. Through its world-class athletes, in-game fan experience, television and digital broadcasts, digital and social content, and community outreach programs, the league celebrates and elevates the game of basketball and football. culture that surrounds it.
In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking eight-year collective bargaining agreement that charted a new course for women’s basketball – and women’s sports in general – with an emphasis on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to female professional athletes. Key elements of the deal are supported by the league’s partnership platform, WNBA Changemakers, with AT&T, the WNBA’s flagship partner and first Changemaker, as well as first Changemakers Deloitte and NIKE, Inc, and later additions Google, US Bank and CarMax. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement, forming the Social Justice Council with the mission to be a driving force for needed change and continue conversations about race and the law voting, among other important societal issues.
