THE PGA Tour Fan Shop will be the same size as last year Players’ championship40,000 square feet.
But the changes are inside, starting with the presentation and continuing with new products, new lines and extended use of the concept “City Pride” in sportswear, no shortage of shirts and hats commemorating the Star of the Players Stadium course at TPC Sawgrass, the Green of the island of the 17th hole.
And another feature of the fans shop: it will open early. Fans of the players’ championship can take an early jump on their purchases on Friday, Saturday and Sunday when the fans store, located just inside the main entrance to the general parking players, is open from 10 a.m. to 4 p.m.
Fans can park for free in the lot off State Road 210 and do not need to have player tickets these days and hours. In addition to visiting the fans store, fans can do swings at replica of the 17th hole, Take a bite in food trucks and meet members of the roar of the Jaguars And the city jaxson mascot.
The purchasing experience will start with a new feature that will facilitate the search for products: products from all brands will be placed in the same area. For example, sports hats, t-shirts and bar stools will be grouped.
“We have new lights, new shelves … Everything is magnificent,” said Lea Oso, director of merchandising of the PGA Tour. “The way we can assemble a product is different. We can know more about a story on a brand than just hanging things.”
What are the new brands?
The PGA fans store will include a number of new Rhoback men’s clothing lines from Rhoback, Bad Birdie, Swannie’s, Good Good and Sugarloaf Social Club.
Two new lines coming from the first coast are Ellsworth & Ivey for women’s clothing and Lafavre, which specializes in hats, t-shirts and personalized jackets. The quarter of the Jaguars Trevor Lawrence was spotted in public bearing a hat of Lafavre players.
The fans shop will continue to transport popular lines such as Peter Millar, Lily Pulitzer and Vineyard Vines.
Osol said the head covering area had been even more wide.
“People are entering and still gravitates to the headgear section,” she said. “We have more every year.”
What about non-Golfer?
Osol said PGA fans stores on all touring sites have started testing active wear for women who may not play golf.
“We started to bring more living rooms, things that women would like to wear beyond the golf course and daily life, and that did very well for us.”
Now, fans stores are developing to include youth clothing, made by brands such as Flomotion and Johnny O.
“Young clothes are generally bought by mom and dad or grandparents,” said Osol. “We tested how it would see if we gave them more than one assortment of living rooms for young people and that it is very, very good.”
A particular brand, Peter Millar, offers the same style of shirt for adults and young people, so that families can dress in the same way and outside the golf course.
Local loyalty articles are doing well
A few years ago, the PGA Tour fans boutique began to transport shirts and headgear with local themes: First Coast, Jax, PVB (Ponte Vedra Beach) and 904 (for the regional code).
It was a trend that started team sports when players from the NBA and Major League Baseball began to wear the “City Pride” uniforms, which were then marked on fans’ clothes.
The articles were just as important on the players.
“We will continue to look at our local goods,” said Osol. “These things resonate with the local community, as well as beach themes such as the time of the island. Our inhabitants are proud and owners of the players, and that gives them a product they wear to the beach, stores and jaguars, and show their community.”
The green of the island is represented
Other items that have sold well in the past are all that represents the green on the island of the 17th hole.
This year, some articles are almost humorous laughs, such as a brand t-shirt: “17th Hole Dive Team”, with two alligators holding golf balls in the mouth surrounding a human hand that comes out of the water, holding a ball.
Another is a Nike product with a diver standing next to the green island with the words: “Scuba-Tened golf ball recovery”.
There is also a shirt with an aerial view of the green island and a lonely golf ball suspended in the air above.
“Our creative services and our design teams worked very well with brand teams to merge our players’ products,” said Osol. “And the graphics improve each year.
What else: hats, cups, flags
The fans shop will also carry the basics of any golf goods center: golf balls, t-shirt markers, pin flags, all glasses assortments, cups, coffee cups and cocktail glasses and head covers.
Two key additions to the section without aircraft will be a larger version of a players’ pin flag, suitable for suspension outside a house like football or professional football banners, and a large assortment of animals in plush.
This article originally appeared on Florida Times-Union: PGA Tour Fan Shop has an early opening before the players’ championship
