Good Good, one of the most popular golf YouTube channels in the world, has made its next move into the sport. The group has signed several PGA Tour stars to apparel deals, including Joel Dahmen and Beau Hossler.
“The goal of Good Good ultimately is we want to be one of the top five brands in golf,” founder and CEO Matt Kendrick told Fox Business. “So part of that strategy is we’ve done it in a non-traditional way through YouTube and the content that we’ve created. But we’ve obviously gotten to a point where we now want to get into the more traditional golf space and sponsoring athletes on The PGA Tour is a step in that direction. We are excited to be able to do this and showcase our product to the highest level of PGA Tour players.
Good Good clothing is available at many stores, including Dick’s Sporting Goods and Golf Galaxy.
The entire lineup that will wear GG gear is Dahmen, Hossler, rookie John Pak, Willie Mack III and PGA Championship hero Michael Block.
“It’s not just about wearing it. Yes, we want them to wear the product, but we also want them to be engaged with our content.” Kendrick told Fox. “So I think that’s the other thing you’re going to see: how can we integrate them into what we’re doing. They’re all excited about it. They see what we can bring to their personal brand because we have a platform that no other golf brand really has. We offer something different, so that’s another part of the piece.
Good Good’s YouTube channel currently has 1.72 million subscribers.
Dahmen, Hossler and Pak all play in this week’s game American Express.
This article was originally published on Golfweek: Good Good Signs Multiple Apparel Deals with Several PGA Tour Professionals
