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Threads, Instagram’s Twitter-like app, is adding live scores for sports games. Mark Zuckerberg, CEO of Meta announcement Threads began testing live scores of NBA games on Friday, and the platform plans to add support for additional leagues in the future.
The launch of the feature comes as Threads continues to tackle X, which has been offering live scores for sports games for about a decade now. With this new feature, Threads is looking to attract users who would normally come to X to chat live games and keep up to date with the latest developments. Threads doesn’t just add live scores, as users will be able to tap a team’s logo to be taken to the conversation about that team and connect with other users who follow them.
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Threads told TechCrunch that the new feature will make it easier for users to participate in conversations about their favorite teams. The company says basketball has become one of the most popular topics on the social network and NBA Threads has become one of the most active sports communities on the app. The idea behind this new feature is to make Threads the place for sports talk, the company notes.
Within a day of a game, you can search for it on Threads to see the game start time. During the game, you can search for it during the game to see the current score. Once a game is completed, you can search it to see the final score.
The addition of live scores marks Threads’ latest effort to create a platform to rival X. Earlier this week, Threads officially rolled out its “in fashion now” functionality to all users in the United States. The launch of trending topics brings Threads closer to X, as it allows users to find timely conversations happening on the social network.
