The 2026 NBA All-Star Game reached its largest audience since 2011 with NBC’s presentation of the game this Sunday.
The game averaged 8.8 million viewers on NBC, Peacock and Telemundo, according to preliminary data from Nielsen and digital data from Adobe Analytics. This represents an 87% increase from last year’s match, which averaged 4.7 million viewers.
Viewership for the match, led by Anthony Edwards and Victor Wembanyama, peaked at 9.8 million viewers between 7 p.m. and 7:15 p.m. ET for the final minutes of the match.
The NBA All-Star Game’s ratings success builds on NBC’s audience gains brought by the 2026 Winter Olympics and last week’s Super Bowl, which became the second most viewed Super Bowl to date with 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital and NFL+.
After the game, Sunday’s Olympics coverage averaged 26.6 million viewers across NBC, Peacock, NBCUniversal and Versant’s CNBC and USA Network digital platforms, according to preliminary data from Nielsen and digital data from Adobe Analytics.
Thanks to Sunday’s media coverage, nine of the ten days of the Winter Olympics exceeded 20 million viewers. The Olympics average 24.5 million viewers across digital platforms NBC, Peacock, NBCUniversal and Versant’s CNBC and USA Network, marking the most-watched presentation of the Winter Games to date since the 2014 Sochi Olympics.
The Olympics have logged 10.3 billion minutes of streaming so far, almost 50% of all previous Winter Games combined, which totaled 6.9 billion minutes.
The 2026 All-Star Game caps what NBC has dubbed the legendary month of February, even though the Olympics will continue through Sunday, February 22.
