Archibald Williams has been named to lead the NBA basketball code creative account in the APAC region.
The agency’s mandate covers all digital, activation and offline communications, with work already underway to engage NBA fans old and new.
Mumbrella understands the account was won without a pitch, with the agency selected for its sports marketing credentials, having handled creative for the NRL, A-Leagues and most recently, the Brisbane Broncos.
Co-founder Bram Williams said: “I thought I had done it all in my career, but becoming an NBA partner is a very proud moment, and to be the steward of this brand in the region is a true honor. »
The account complements a number of wins for the agency during the year, including Luna Park, Breville, University of Sydney, Brisbane Broncos and expanded projects for News Corp and Mastercard.