Swin Cash has had a unique basketball career as a member of the Naismith basketball renowned temple as a player before working at the NBA New Orleans Pélicans Front for six seasons, especially as a senior vice-president of the team basketball operations.
This basketball curriculum vitae was attractive for Amazon Prime Video. From this fall, Cash will appear in difficulty in an initiate role in front Office for the NBA Studio Video show during the NBA season. She will then go to a studio analyst for the WNBA cover of Prime Video. Prime Video is expected to make an official announcement on Tuesday.
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“This role is still quite new, and I have a lot of respect for those who paved the way, in particular my daughter, Amy Trask,” said Cash, referring to CBS analyst and former CEO of the Oakland Raiders. “I am delighted to contribute to an already stacked broadcast team and bring a perspective shaped by my time as a player, analyst and executive. My goal is to give fans more than the scoring of the box, showing how the teams think, why the decisions are made and what the process really looks like.”
The NBA will start its new 11 -year arrangements and $ 76 billion with the video in place ABC / ESPN, NBC / Peacock and Amazon Prime this fall. There was a wave of hiring in the air between Amazon Prime Video and NBC / Peacock. Among those added by Amazon Prime Video are the advertisers of games Ian Eagle, Kevin Harlan and Michael Grady. Network analysts include Brent Barry, Blake Griffin, Steve Nash, Dirk Nowitzki, Candace Parker, Stan Van Gundy and Dwyane Wade. Cassidy Hubbarth will be Amazon’s No. 1 journalist when he starts the NBA coverage next season. Taylor Rooks will host the studio show.
Cash, whose decorated career includes three titles out of 15 seasons of the WNBA, two NCAA titles at the University of Connecticut and two Olympic gold medals, said that its role in the cover of the WNBA of Prime Video remains a work in progress. She said what she hoped for the cover of Prime Video, and the cover of the WNBA overall, is an increase in narration. She said she loved the Be careful “Stud Budz” – The popular Twitch show features the players of Lynx Courtney Williams and Natisha Hiedeman – Received during the WNBA stars weekend.
“I would like us to go later with the coverage,” said Cash. “The narration is so important to bring fans in the journey. Not only with the superstars, but through the league. Fans do not just fall in love with the game of a player; they fall in love with the person, characters. When we let people see who these women, their stories, their version, their humanity which is the way you establish the connection and that we grow in a real way.”
This article originally appeared in Athletics.
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