Besties, Kimberly Kardashian has done it again with an exciting new film SKIMS partnership. If you spend time online, you have probably seen several viral viruses campaigns for the SKIMS brand in recent years, such as the iconic Megan Fox and Kourtney Kardashian campaign or the Victoria’s Secret model campaign. On October 23, Kim K announced his new men’s line, which included a steamy photo shoot with athletes including Neymar Jr., Nick Bosa and Shai Gilgeous-Alexander. The SKIMS men’s clothing line has been the subject of a recurring rumor for months. Continuing the momentum, on October 30, Kim K announced SKIMS’ multi-year partnership with the NBA, WNBA and USA Basketball. When it comes to business transactions, Kim K and her team know a thing or two.
THE partnership with the WNBA It couldn’t be a better time, according to the Official WNBA Press Release. In the release, WNBA Commissioner Cathy Engelbert said, “We are thrilled to work with SKIMS, a brand that has quickly solidified its status as a cultural centerpiece. » Kim K said: “We look forward to working together to amplify our shared values of female empowerment and individual confidence. » The goal of the partnership is to work collaboratively to excite fans through various “WNBA flagship events, brand activations, media and campaigns.” The partnership follows a remarkable year for the WNBA with record viewership, attendance and overall media engagement. 2023 has been the year of women’s basketball, and it’s only the beginning.
The SKIMS brand prides itself on being the next generation of underwear, loungewear and shapewear. The slogan “Everyone wears SKIMS” sums up this vision perfectly. In 2019, Kim K and Jens Grede co-founded the SKIMS brand. In July 2023, SKIMS reached a valuation of $4 billion, according to Retail Diving. Always ahead of its time, SKIMS has always remained a topic of conversation.
Through the WNBA and NBA SKIMS partnership, the SKIMS brand will only grow more prominently, with coverage across league platforms such as on-court signage during broadcast games and advertising across digital and social media.
It will be interesting to see how this new collaboration will blossom.
