CHARLOTTE, N.C. (AP) — Sunday night’s Coca-Cola 600 averaged 2.72 million viewers in Prime Video’s premier NASCAR race.
The race, won by Ross Chastainwas the third most-watched NASCAR race this season not hosted by Fox. FS1 averaged 2.89 million viewers for the March 16 race in Las Vegas and 2.84 million for Phoenix on March 9.
Fox Sports carried the first 12 races of the season, eight of which were on FS1. Last year, Fox’s Coca-Cola 600 averaged 3.2 million viewers.
According to Nielsen, viewership for Sunday night’s race peaked at 2.92 million viewers at the halfway point.
Prime Video’s audience had an average age of 55.8, more than six years younger than the average median age of viewers watching. NASCAR Cup Series races on linear television (61.9).
The 67-minute post-race show averaged 1.04 million viewers and peaked at 1.26 million.
This was the first of five races offered by Prime Video this season.
___
AP NASCAR: https://apnews.com/hub/nascar-racing
