Peloton, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) announce a multi-year partnership, naming Peloton as the Official Fitness Partner of the NBA and WNBA. The collaboration will make NBA League Pass, the league’s premium live game subscription service, available to stream on compatible Peloton devices in the fitness platform’s new entertainment hub, which will launch during the NBA season 2023-24 – a one-of-a-kind Peloton. offer.
The partnership will see these brands work together to leverage their fitness, lifestyle and sports expertise to create special access, offers and experiences for Peloton members and fans. As such, Peloton will develop NBA and WNBA-themed classes within the brand’s fitness modalities throughout each league’s respective seasons. The WNBA and Peloton will work together on WNBA-focused initiatives leading up to the league’s 2024 season, which will be announced at a later date.
“Peloton members are fans of the NBA and WNBA, and this collaboration will bring them, and all fans of both leagues, incredible content and experiences,” L said.Eslie Berland, Peloton Chief Marketing Officer. “We have a common goal: to inspire and connect people through fitness, sports and community – we are excited to join forces and achieve exactly that goal.” »
“Peloton is the perfect partner to announce the launch of NBA Fitness, our new platform aimed at driving our fans’ affinity for health and wellness,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming and New Business, NBA. “We look forward to leveraging Peloton’s leadership in the space by creating co-branded fitness classes with the NBA and WNBA, bringing original content to the NBA app, and making NBA League Pass available on Peloton devices.”
For the first time ever, fans will have the ability to stream games live and on-demand with the upcoming integration of NBA League Pass into the new Entertainment section on compatible tablets in Peloton’s connected fitness equipment suite , including the brand’s Bike/Bike+, Tread/Tread+ and Row. Peloton members with an NBA League Pass subscription plan will have access to live and on-demand NBA games and content while working out. The NBA League Pass integration will take effect during the 2023-24 NBA season, with updates regarding its launch schedule to be shared across Peloton and NBA social channels in the coming weeks.
Additionally, Peloton will introduce personalized content through “NBA Fitness,” a new digital content initiative within the NBA app. The “NBA Fitness” initiative will bring premium content to the NBA app covering a range of health and fitness topics, leveraging NBA’s extensive network of coaches, trainers and other experts. the league in the field of health and fitness. The hub will include advice and programs from experts in strength and conditioning, basketball technique, recovery, nutrition and mental wellbeing.
The collaboration builds on the Peloton NBA Finals Full Body Strength and Two for One Cycling classes, held in June. Throughout the upcoming NBA season, Peloton will create unique fitness content and personalized co-branded programming for Peloton members and NBA fans.
