There is much more “equity in Olympic sports” in terms of men’s and women’s media coverage, while a report from The Collective — women-centered practice at Wasserman — revealed that women’s sports represent on average 15% of total sports media coverage, according to CBSSN’s Andrea Kremer. CBSSN’s Dara Torres said the only problem with fairness in Olympics coverage is that “the coverage is really every four years” and “you don’t get that kind of publicity until after the Olympics.” Torres: “The media only pays attention every four years. One thing that I think has changed a lot over the years since I was a college athlete is that we didn’t have the NIL at the ‘era.” Kremer spoke about getting more exposure for women’s sports, asking: “Why is the WNBA having its Finals against the NFL? The NFL is the giant, you shouldn’t oppose it.” Kremer said more “shoulder programming” is needed so fans can learn “who these” female athletes are because “we want to care about them, we want to tell their stories and that’s what allows people to generate interest and gain fandom.” …At least you do it yourself on social media. CBSSN’s AJ Ross: “These athletes are increasingly doing this on social media, and social media is where you can better meet these audiences, especially younger ones” (“We need to talk,” CBSSN, 10/31).
The Collective revealed that women’s sports represent on average 15% of total sports media coverage.Getty Images
