Nike has always known how to make its athletes stand out from the competition. It’s as good a marketing company as a sportswear company.
Knowing this, it’s easy to be cynical about some of the commercials we watch with brand athletes. Usually, Nike makes things look a little bigger than they actually are.
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But, man. It’s hard not to get emotional when watching this Rafael Nadal ad.
Nike released this spot ahead of Nadal’s debut at Davis Cup 2024 for the Spanish team. It’s absolutely scary.
Nadal wiping the clay surface on which he has dominated his entire career brings back so many memories. It was great.
This article was originally published on For The Win: Nike’s stunning tribute to Rafael Nadal will absolutely give you chills
