Newswise — March Madness begins this afternoon, with the NCAA men’s basketball teams competing today and the women’s tournament officially beginning tomorrow. Interest and enthusiasm for women’s soccer has exploded, thanks in large part to Caitlin Clark, an Iowa Hawkeyes guard and now the NCAA Division I all-time leading scorer.
Academic experts from George Washington University are available to offer insight, analysis and commentary on March Madness, including topics related to personal branding, sports tourism and the future of streaming in the sport. If you would like to speak with an expert, please contact Cate Douglass, GW Media Relations Specialist, at (email protected).
Lisa Delpy Neirotti is Director of the Master of Sport Management Program and Associate Professor of Sport Management. She has been a GW professor of sports, events and tourism management for over 30 years. Delpy Neirotti contributed to the development of the Sports Philanthropy Certificate, which serves to increase the efficiency and effectiveness of non-profit organizations using sport for social good. She also leads the GW Green Sports Scorecard to help increase the sustainability of sporting facilities, organizations and events. Beyond his responsibilities at GW, Dr. Delpy Neirotti works with a number of sporting event organizations, sponsors and professional teams to conduct economic and market research, including the Olympics, Cup of the world and the College Football Bowl Games, among others.
Meredith Geisler is a visiting assistant professor of sports management with over 30 years of experience in sports public relations. Prior to her appointment at GW, Meredith was Senior Vice President of Communications for Tandem Sports + Entertainment, a full-service sports and entertainment agency with expertise in athlete management, talent representation, marketing, communications and advertising services. Tandem represents some of the biggest stars in professional sports and broadcasting, including elite NBA and WNBA athletes, broadcasters, coaches, industry executives and sports organizations. Before helping launch Tandem in 2013, Meredith founded sports PR firm Meredith Communications and held leadership roles at Advantage International (now Octagon), Fila USA, Total Sports and eoSports.
In a recent interview with CNN Newsource, Geisler said of the growing interest in NCAA women’s basketball: “The game has gotten so good. The players have become so good. The storylines have become so good.
Melinda Roth is a visiting associate professor of law at George Washington University Law School. Roth has twenty years of experience at the World Bank. In addition to his private and financial sector development and risk management, Roth teaches sports law at GW Law. She has experience comparing (legalized) sports betting and stock market investing, as well as comparing investment regulatory frameworks.
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