The NBA’s Tap to Watch initiative, which was launched before this season and is a Nominated for the Sports Business Awards Tech 2026continues to produce results for the league, as this effort has driven fans to more than 10 million live game streams, with nationally televised games accounting for 75% of that engagement.
The NBA app also continues to see better engagement compared to last season after the league improved a number of features. There was a 30% year-over-year increase in game page visits per user per week in the app as new features were added on these pages such as “Catch up on key games” and “Multi-view”. Additionally, there was a 68% increase in weekly visits to player profile pages after the redesign of the game pages at the end of last season.
According to Sensor Tower data, the NBA app finished 2025 with 8.4 million downloads across the Apple Store and Google Play, leading among all sports mobile apps owned by the league.
