The Super Bowl is still a long way away, but I’m sure by now you’ve seen the beautiful art and theme that the NFL recently released. This year’s Super Bowl will take place at State Farm Stadium in Glendale, Arizona on Sunday, February 12 and the art surrounding the game is a big deal.
The NFL partnered with a Chicana and Indigenous artist for the first time to create artwork for Super Bowl LVII. This is Lucina “La Morena” Hinojos and she is probably the perfect representative of Arizona.
According to the NFL:
She will be the featured artist for Super Bowl LVII, designing an elaborate and deeply meaningful piece that will be featured on a series of design activations for the upcoming Super Bowl LVII in Arizona, including Super Bowl tickets, away from home ( OOH). screens and more.
Born and raised in Phoenix, La Morena has roots in Mexico and the Pascua Yaqui, Chiricahua Apache, White Mountain Apache, and Pima (Akimel O’Odham) tribes. His works are already proudly displayed throughout Arizona and now, as people come to Glendale, they will all be able to see all of his art.
I create art to hopefully bring an element of healing, unity and true human connection. So with this Super Bowl piece, I hope that people around the world can have a dialogue about what this painting means to them…and that’s what’s beautiful to me. . I always thought the Super Bowl ticket was the centerpiece of this flagship event, and for me, as the first brown Indigenous woman to design the ticket artwork, it’s incredible and something to talk about. I’m very proud.
The art of La Morena is full of passion and seeing it at the center of the biggest game of the year is a magnificent spotlight on the culture of La Morena.
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