The partnership includes sponsorship of Chivas esports, the official esports division of Club Deportivo Guadalajara
Konami Digital Entertainment, Inc. announced today its partnership with Club Deportivo Guadalajara (Guadalajara) bringing the Chivas to eFootball™ video game series with an exclusive video game partnership. The partnership brings many firsts for KONAMI and Chivas, including the sponsorship of the Chivas Esports team which includes eFootball™ branding on the official team jersey and Chivas TV branded content and advertising.
Official trailer: https://youtu.be/OSUchrtkHHk
The team name, crest and official kits of Club Deportivo Guadalajara will be completely exclusive eFootball™making KONAMI’s historic franchise the only football video game to feature the Mexican heavyweights. The entire team will be faithfully recreated in-game by KONAMI’s talented artists and designers using a specialized 3D scanning process. Authenticity is at the heart of the franchise and the company is therefore striving to deliver an experience that will make Chivas and its fans proud.
KONAMI and Guadalajara plan to leverage their new partnership to promote Mexican football to a global audience through various initiatives, including esports. KONAMI will benefit from exclusive marketing advantages to promote Mexican football eFootball™ to fans that will include creative brand marketing campaigns both digitally and through various activations in and around the Estadio Akron pitch, home of Las Chivas.
“We are thrilled to partner with KONAMI, an iconic video game developer with a long-standing presence in the global soccer world, as part of our family,” said Amaury Vergara, President of Guadalajara. “Through this partnership, we will connect with all generations of fans across multiple avenues of engagement and continue to fuel the enduring passions of our base, while increasing our global visibility through the eFootball™ platform. “
Following KONAMI’s recent exclusive licensing agreement with LIGA BBVA MX, the partnership adds an additional layer of engagement for Las Chivas fans.
“Chivas runs a group with strong values and a unique vision to develop the sport in Mexico, and we appreciate and admire that a lot,” said Yuta Kose, President of Konami Digital Entertainment Inc. “Our initiative aims to give Mexican football a prominence it has never had before for its fans nationwide and for the entire global football community. Guadalajara is a perfect partnership for all football fans.”
