The partnership includes sponsorship from Chivas esports, the official esports division of Club Deportivo Guadalajara
Konami Digital Entertainment, Inc.. today announced its partnership with Club Deportivo Guadalajara (Guadalajara) bringing the Chivas to the eFootball™ video game series with an exclusive video game partnership. The partnership brings many firsts for KONAMI and Chivas, including sponsorship of the Chivas Esports team which includes eFootball™ branding on the team’s official jersey and Chivas TV brand content and advertising.
Official trailer: https://youtu.be/OSUchrtkHHk
The Club Deportivo Guadalajara team name, crest and official kits will be entirely exclusive to eFootball™, making KONAMI’s historic franchise the only soccer video game to feature the Mexican heavyweights. The entire team will be faithfully recreated in-game by KONAMI’s talented artists and designers using a specialized 3D scanning process. Authenticity is at the heart of the franchise and so the company strives to deliver an experience that will make Chivas and its supporters proud.
KONAMI and Guadalajara intend to take full advantage of their new partnership to promote Mexican football to a global audience through various initiatives, including esports. KONAMI will benefit from exclusive marketing benefits to raise awareness eFootball™ to fans which will include creative brand marketing campaigns both digitally and through various activations on and around the pitch at Estadio Akron, home of Las Chivas.
“We are thrilled to partner our family with KONAMI, an iconic video game developer with a long-standing presence in the world of soccer. » said Amaury Vergara, president of Guadalajara. “Through this partnership, we will connect with all generations of fans across multiple avenues of engagement and continue to fuel the eternal passions of our base, while increasing our global visibility across the eFootball™ platform. »
Following KONAMI’s recent exclusive licensing agreement with LIGA BBVA MX, the partnership adds an additional layer of engagement for Las Chivas fans.
“Chivas manages a group of strong values and a unique vision to develop the sport in Mexico, we appreciate and admire that very much,” said Yuta Kose, president of Konami Digital Entertainment Inc. “Our initiative is to give Mexican football the importance it deserves. has never had before for its fans nationwide and for the entire global football community. Guadalajara is a perfect partnership for all football fans.
