The subject of male and female football clubs belonging to jointly has become a subject of division in North American women’s football circles, investing in sport in recent years. Some people believe that the condominium guarantees that female teams have access to a high -quality infrastructure and shared resources and suffer part of the pressure to generate income on women’s teams. Others believe that the condominium inevitably translates into the women’s team playing the second violin.
The opening panel on Wednesday in football affairs presented by the Concacaf and the MLS brought this discussion on stage to the Marina Del Rey Marriott. Monarch collective director partner Kara NortmanA co-founder of Angel City FC, said that it is a female team to itself or share the property of a male team, it is important that it has “an independent spirit”.
“There are a lot of ways to get there structurally,” said Nortman. “We are going to spend a lot of time working with male teams who have a female team these days to understand how to create a separate orientation, perhaps separate governance, separate capitalization. Where do you use shared services and where are you? ”
Monarch “works aggressively” to create an evaluation model for female teams which are structurally linked to male teams, largely in Europe at the moment. Nortman also noted that most of the most efficient teams in NWSL commercially belong to the independent property and at least partially led by women.
President of the Tigres Mauricio club Galván CulebroWho oversees the Liga MX and Liga MX Femén teams in Mexico, said that even if the male team infrastructure was crucial to take off the female team, the two are separate entities with their own identity. The club helped this thanks to partnerships with Wonder Woman and Barbie de Marvel, but the players played an important role in creating this distinct identity.
“The women’s team has a completely different identity from the male team,” said Galván. “The players have understood this perfectly from the start. These are the first people who want to bring the brand to another level.”
