Daytona Beach, Florida (December 10, 2024) — NASCAR and GOVX, the online shopping platform exclusively for current and former military personnel, first responders, emergency medicine professionals, educators and other government service personnel, today announced an official partnership multi-year agreement that reinforces NASCAR’s long-standing commitment to the military and first responder communities.
Through this new partnership, GOVX will serve as the presenting sponsor and official verification partner of the NASCAR Miltix program, offering race tickets discounted 15% or more at NASCAR-owned tracks nationwide. Eligible military members will be able to access this benefit through both NASCAR.com And GOVX.com.
First responders and other serving Americans will also be eligible to take advantage of the ticket discount offer through the partnership. With more than 9.5 million members, GOVX will help amplify NASCAR’s commitment to this deserving community.
“Since the inception of our sport, honoring members of the military has been an important part of the fabric that is NASCAR and, in partnership with GOVX, the Miltix program is one of the many ways we can do that,” he said. said Michelle Byron, NASCAR executive vice president, partnerships and licensing. “There’s nothing like the on-track NASCAR experience, and thanks to GOVX and the Miltix program, it’s even easier for current and former military members to access that experience.”
The official Partnership will also be supported by strong promotion on GOVX.comGOVX signage on NASCAR tracks throughout the racing season, commercial inventory on NASCAR TV broadcasts and during NASCAR.com and other digital media placements.
“Throughout the decades, NASCAR has demonstrated unwavering appreciation and dedication to our nation’s heroes, both on and off the track,” said Alan Cole, CEO of GOVX. “The opportunity to partner with such a prestigious organization is a privilege, and we look forward to bringing the pulse of America’s racing spirit to the GOVX community.”
NASCAR has a long and deep appreciation for the military through initiatives such as the annual NASCAR Salutes and Troops to the Track programs, a partnership with Honor and Remember, and support of the mission of Sound Off, a nonprofit organization founded to help reduce veteran suicide through free, anonymous mental health support for veterans and service members.
