As ESPN gearing up for the upcoming NBA season, the network unveiled a new graphics package and theme song on Tuesday.
The network revealed a new scorebug, with colors for each team corresponding to the uniform they wear.
“Leading creative initiatives like this are exactly what we envisioned when we created ESPN’s groundbreaking in-house creative studio nearly two years ago,” said Carrie Brzezinski-Hsu, vice president from the ESPN creative studio. “We are moving sport from play to experience. It takes a dynamic collective of creative abilities and storytellers to make fans feel like they are part of the game.”
“Like everything that concerns NBA on ESPN, it’s been a total team effort,” said Tim Corrigan, vice president of production. “We were excited to collaborate with our ESPN Creative Studio group to bring this new look to life. It’s big, bold and contemporary and we can’t wait for fans to see it.
The network also revealed new theme music for the upcoming season.
ESPN has partnered with Made Music Studios for “the next evolution” of the NBA on ESPN audio. The network states that “Made Music created a hip hop-based concept with the power and energy synonymous with ESPN’s NBA productions.”
