JR Motorsports revealed a tempting new sponsor on Tuesday.
Dale Earnhardt Jr. announcement a “multi-year, multifaceted partnership” between JR Motorsports and Arby’s. The fast food chain will be the main partner of eight NASCAR O’Reilly Auto Parts Series in 2026 and will additionally hold a “personal service agreement” with Earnhardt Jr.
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JR Motorsports commemorated the new collaboration with a video on social media. Carson Kvapil confirmed he will drive an Arby’s car in Atlanta, Rockingham and Chicago next year. Sammy Smith revealed that Arby’s would sponsor his No. 8 vehicle at three stops, and Justin Allgaier was handing out food and drinks while promoting the drivers’ in-store appearances.
He then delivered Arby’s to Earnhardt Jr. at his podcast recording studio. The NASCAR Hall of Famer revealed that his company Dirty Mo Media will also work with the Georgia-based restaurant.
“The store is buzzing,” Earnhardt Jr. said. “JR Motorsports and Dirty Mo Media have the meat, and we’re excited to take to the track and airwaves with Arby’s this year. Stay tuned. It’s going to be a must-see.”
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JR Motorsports joked that MPH now stands for “Meats Per Hours” and Arby replied. with its own joke.
“This is why we turn left,” Arby’s wrote on social media.
Arby’s and Earnhardt Jr. comment on their partnership
DAYTONA BEACH, FL – FEBRUARY 14: Dale Earnhardt Jr. watches the action from the garage before practicing for the NASCAR Xfinity Series United Rentals 300 on February 14, 2025 at Daytona International Speedway in Daytona Beach, FL. (Photo by Jeff Robinson/Icon Sportswire via Getty Images)Icon Sportswire/Getty Images
Earnhardt Jr. offered a more formal response to the new partnership in a JR Motorsports announcement.
“It’s an exciting opportunity to have Arby’s partner with our businesses,” said Earnhardt Jr. “Arby’s is very aggressive with their activation and we pride ourselves on being a tremendous asset when it comes to offering a variety of unique marketing platforms, so I look forward to seeing how we can work together to continue to grow their business.”
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The press release also shared a statement from Arby’s chief marketing officer.
“We are thrilled to begin this multi-year partnership with JRM and Dirty Mo Media,” said Jeff Baker. “Arby’s has always been about delivering high-quality, impactful experiences with speed. Joining forces with such well-respected organizations in the racing community allows us to connect with NASCAR fans in meaningful new ways – both on and off the track. Plus, Arby’s food makes everything better and we look forward to delivering with JRM and Dale Jr. all season long.”
This story was originally published by The yarn on December 16, 2025, where he first appeared in the NASCAR section. Add The Spun as Favorite source by clicking here.
