In 2003, Dale Earnhardt Jr.’s fourth full-time season. Cup Series raceshe won the annual NASCAR championship Most popular driver prize and did not give it up throughout his career, which ended in 2017.
But proof of his popularity, the man can still sell cars.
Mostly small scale models, known in the industry as diecast.
Dale Earnhardt Jr. and Budweiser are expected to come together in the Nov. 23 Late Model Stock Race at Florence. He will also drive the No. 8 Bud car in select races in 2025. pic.twitter.com/BzXAwJq3DV
– Dustin Albino (@DustinAlbino) October 22, 2024
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Lionel Racing has released the top 10 best-selling diecast cars of 2024, and a late-model Chevrolet from Dale Jr. tops the list. And not just any late model race car, but one bearing the paint and logo of the sponsor synonymous with Junior for most of his career: Budweiser.
The King of Beers was the sole sponsor of the Junior Cup Series throughout the 2007 season, back when season-long sponsorships were much more common than they would become later the following year .
Next on the sales list came another nod to the drivers’ popularity combined with some nostalgia: Chase Elliott’s Hooters-sponsored car that he drove to a victory this year at Texas Motor Speedway.
Less than three months later, Hooters, which was set to sponsor Elliott for a handful of races in 2024, entered into a partnership with Elliott’s team. broken up for professional reasons – which made Texas’ victory an instant collector’s item.
This article originally appeared in the Daytona Beach News-Journal: Budweiser Fuels Dale Earnhardt Jr.’s NASCAR Win Over Chase Elliott
