It’s okay to admit it. You went on a date, felt a little anxious, and bought an adult beverage to soothe your nerves. It’s a story as old as bars.
Well, now the drink wants to return the favor.
Yes, Busch Light wants to help your love life, and at Daytona 500nothing less.
Presentation of DATE-TONA.
THE Anheuser-Busch brand selects eight single people, matches them via a compatibility questionnaire and dresses them NASCAR fire suits for a high speed ride Daytona International Speedway before Valentine’s Day weekend and Daytona 500 2025. The journey will last approximately 100 seconds.
Busch Light hopes Daytona’s thrilling banks lead to a connection.
Busch Light is looking to send eight singles to high-speed NASCAR dates at Daytona International Speedway.
After this first speed-dating experience, the couples will attend the Daytona 500 together on February 16, courtesy of the brewery.
“We love burnout on the path to victory, but dating app burnout is really disappointing,” Krystyn Stowe, Busch Light’s chief marketing officer, said in a press release. “So when we learned that the majority of young adults are looking for (in real life) opportunities to find a romantic relationship, we tapped our partners at NASCAR and created the Speed Dating Experience. high octane that is DATE-TONA.
“Busch Light believes in the power of connecting over shared passions and cold beer, and we also have a strong track record of helping our fans find love.”
In 2023, Busch Light hosted a pit wedding for NASCAR fans Tory Lindsay and Nick Brendel during the South Point 400 Cup Series race at Las Vegas Motor Speedway. The wishes lasted 10 seconds next to Kevin Harvick’s booth.
To apply for DATE-TONA, fans can submit their application to Busch.com/datetona. The deadline is January 21.
This article originally appeared in the Daytona Beach News-Journal: Daytona 500: Busch Light organizes high-speed meetings for Valentine’s Day
