Coca-Cola’s relationship with NASCAR dates back to the 1970s, when it began sponsoring Hall of Famer Bobby Allison and various races. The soda brand has retained naming rights to the World 600 race since 1985 and formalized its relationship with the association in 1998, when it became the official soft drink of NASCAR.That year also saw the launch of the Coca-Cola Racing Family, a list of top drivers sponsored by the brand that included everyone from Dale Earnhardt Sr. to Danica Patrick. To celebrate the racing family’s 25th anniversary, Coke brought together a handful of veterans for a “Legends” content…
Author: Les Grossman
NASCAR races generally have no effect on book sales, but last weekend’s controversial street race in Chicago’s Loop July 1-2 had a negative impact that turned into a positive for a Windy City independent. Exile at Bookville, located on the second floor of the historic Beaux Arts Building on S. Michigan Avenue, with views of the 2.2 mile circular route. While Exile in Bookville lost about $15,000 in sales over the four days during and immediately after the races because it closed its doors to customers, local authors, customers and even other booksellers stepped up. mobilized to try to ease…
Keselowski’s “Makers Wanted” car finished 24th; Commercial directly after “Gentlemen, start your engines” By Tom Robb | on July 06, 2023 RFK Racing’s Brad Keselowski, driving the No. 6 Makers Wanted Ford Mustang sponsored by Elk Grove Village, stops in pit row to change tires during Sunday’s NASCAR Cup Series Chicago Street Race. (Photo by Kevin Bowman, submitted by the Village of Elk Grove Village) The NASCAR Chicago Street Race, featuring Brad Keselowski in the No. 6 Makers Wanted Ford Mustang sponsored by Elk Grove Village, was a wet and wild affair, which Elk Grove Village…
LOUDON, NH – Martin Truex Jr. mastered another Monday morning to win at New Hampshire Motor Speedway for the first time in 30 career Cup attempts at the same track where, as a child, he watched from the stands while his father was running.Thanks to rain postponements, Truex won his second Monday race of the season – he also won at Dover – and the fourth of his career.Truex dominated the No. 19 Toyota en route to his third victory of the season. The Joe Gibbs Racing driver scored one of the few victories he desperately wanted in a career…