Saudi Arabia national brand strategy and efforts at economic diversification have had considerable effects, particularly on the national and global sports scene. Recently, these activities have focused on major changes in the world of golf and big moves in football. Saudi Arabia’s investment in golf, a sport little followed or practiced in the kingdom, has been the subject of careful scrutiny well before the surprising fusion of LIV Golf, supported by Saudi Arabia, with the PGA Tour and the DP World Tour. There was no shortage of media coverage and online takes, including on the usual topic of “sports washing.”…
Author: Kevin Smyth
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The TOI Sports Desk excels in a myriad of roles that capture… Learn moreThe TOI Sports Desk excels in a myriad of roles that capture the essence of live sporting events and deliver compelling content to readers around the world. From running live blogs of cricket matches in and outside India to global shows featuring Indian talent, like the World Chess Cup final with Praggnanandhaa and the World Chess Championships semi-final. badminton with HS Prannoy, our live coverage extends to all mega sporting events. We widely cover events like Olympics, Asian Games, Cricket World Cups, FIFA World Cups, etc. The…
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Thembinkosi Lorch of Orlando Pirates arrives during the MTN8 2023 Final match between Orlando Pirates and Mamelodi Sundowns at the Moses Mabhida Stadium in Durban on September 7, 2023 Orlando Pirates have released an official statement on Thembinkosi ‘Nyoso’ Lorch confirming his return from suspension.The Siya team reported yesterday that the striker had served his suspension and would be considered for selection for the team’s next match next weekend against the Golden Arrows.Read: Pirates to welcome Lorch and his influential teammate The Buccaneers have confirmed that Lorch appeared before a disciplinary committee where he was required to reiterate his commitment…
As Americans prepare for what they consider to be the biggest sporting event of the year, the 57th Super Bowl, the rest of the world doesn’t care. Well, maybe that’s a bit harsh, but from an American perspective, it’s easy to overestimate the global appeal of the greatest sport of (American) football.Speaking of football, football, that is to say football itself from a European perspective, goes far beyond the super bowl in terms of global interest. The FIFA World Cup final, contested every four years to cap a month-long tournament of 32 nations, is truly the biggest game on earth,…
Mike McCarthy and Jerry Jones met for 3 hours, first topic was Packers loss – Yahoo Sports Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement