Applications for the second round of Tennis Australia’s AO StartUps Accelerator Program are now open.
Seven tech startups were part of the inaugural cohort, developing and testing their ideas in real time at the Australian Open (AO) in January, including Cape Bionics, Equidi, Calyx, MATCHi, Amperfii, Recut and YBVR.
The program helps startups develop their technology within the AO and other areas of Tennis Australia’s business.
Tennis Australia Chief Innovation Officer Dr Machar Reid said he was excited to bring the accelerator program to more startups.
“We have been encouraged by the interest from companies around the world seeking to be part of the inaugural AO StartUps portfolio and have seen immediate benefits from the various pilot programs within our company,” he said.
“Our mid-year recruitment provides emerging founders with a longer runway to test, develop and execute a pilot project that showcases the strength of their technology in helping athletes, fans or the global tennis community.
“This advances our innovation agenda at Tennis Australia while providing excellent investment opportunities for the future.”
AO StartUps is led by Tennis Australia’s innovation team and follows the launch of Tennis Australia’s venture capital fund, Wildcard Ventures, and its multi-year partnership with global accelerator powerhouse, Techstars.
The most interesting sports and entertainment verticals during the mid-year return to school include technologies that increase athlete performance, AI-powered products and experiences targeting traditional media and business services, and the world of tennis Padel.
Start-up technology companies have until June 5, 2023 to apply. Details about aostartups.ausopen.com.