Football players regularly gives on-pitch interviews after a match about the match’s most memorable moments, but Racing Club captain Leo Sigali provided some unusual answers on April 2. When a TNT Sports reporter asked the player about a key moment when he had the chance to equalize after the match and what coach Fernando Gago asked him to do when the match got complicated, Sigali responded to “I don’t remember” several times, before walking away, apparently confused.
Within minutes, Sigali was trending on Twitter as fans and journalists expressed their concern about the player. A few hours later, a video revealed that the interview was part of a campaign developed by Havas. HOY Buenos Aires with the Alzheimer’s Disease Association (ALMA) to raise awareness that short-term memory problems are one of the first symptoms of Alzheimer’s disease.
