adidas among competitors
From 2022, the brand adidas was the fifth largest clothing brand in the world, with a brand value of 14.6 billion US dollars. So it’s no surprise that the company is also one of the most valuable companies. sports clothing, accessories and footwear companies in the world. Adidas and Nike are popular among consumers in the United States. Depending on the years, adidas has even surpassed Nike in terms of client satisfaction.
Key figures from the adidas group
Adidas employed around 59,000 people in the world in 2022. The organization global net sales amounted to around €22.5 billion that year, representing an increase compared to 2020 and 2021, which saw a drop in sales caused by the coronavirus (COVID-19) pandemic.
Currently, North America and Greater China are among Adidas’ most important markets, as these regions combined account for more than 40% of the company’s annual retail sales. Nearly 40% of the company’s sales were made in EMEA alone. Clothing and footwear constitute the Group’s largest segments and, unsurprisingly, generate the majority of the company’s sales. In 2022, the company produced some 480 million units of sportswear And about 420 million pairs of shoes worldwide. The number of shoes produced by adidas had decreased significantly in 2020 and 2021, at the time of the sale of the Reebok business. While the sports shoe subsidiary has been part of the adidas family since the mid-2000s, adidas announced plans to sell the Reebok brand in 2021 and was acquired by Authentic Brands Group for a total of two and a half billion of US dollars at the beginning. 2022.
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