College sports generate billions. Coaches say it should go more to the players

In August, Michigan football coach Jim Harbaugh kicked off one of the most bizarre and dramatic college football seasons in history by doing something coaches rarely do: He talked about money.

“What I don’t understand,” Harbaugh told reporters at his first weekly news conference, “is how the NCAA, the television networks, the conferences, the universities and the coaches can continue to attract millions — and in some cases, billions — of dollars in revenue from the efforts of college student-athletes across the country without providing enough opportunities to share the ever-increasing revenue.