Twice NASCAR Cup Series champion Kyle Busch has worked with Mars/M&M’S and Joe Gibbs Racing throughout his career at the highest level of stock car racing, and that partnership has only grown stronger over the years. last decade, since they joined forces before the 2008 season.
Over the years, Busch’s No. 18 Joe Gibbs Racing Toyota has represented dozens of Mars brandsincluding, but not limited to, Skittles, Snickers, Double Mint, Pedigree and, most iconically, M&M’s, and this in countless different paint combinations.
Last year, both Busch and Mars signed multi-year contract extensions with the organization.
Busch’s No. 18 Toyota Camry is set to debut another new M&M’S paint scheme for this Sunday’s Folds of Honor QuikTrip 500 at Atlanta Motor Speedway, and he’s ready to run the scheme with a slightly different during next Sunday’s Dixie Vodka 400 at Homestead-Miami. The Speedway too.
On Monday, January 20, M&M’S messages rolled out to stores nationwide and are now available in-store and online, including at mms.com.
With M&M’S Messages, M&M’s brings more color to its iconic chocolate candies with trendy on-pack illustrations in four fan-favorite flavors. These packages contain 36 different messages that consumers can share with family and friends.
We had the opportunity to discuss this new livery with Busch as well as its partnership with M&M’S in general.
He also spoke on several other trending topics as the 2020 NASCAR season begins, including bounty placed on him in Truck Series by his compatriot Kevin Harvick, driver of the Cup Series, his quest for 100 victories (and retirement) in the Xfinity Series as well as a potential bid for the Indy 500.
The full interview is included in the next three slides. Special thanks to M&M’S and Kyle Busch for his time.
