Over the past few years, people have started to change the way they consume content. There has been a shift from regular networks to online streaming platforms. While this has certainly had a huge impact on the entertainment industry, it has also affected the way people watch sports. And as far as NASCAR is concerned, according to Brad Keselowski, this change could end up helping the sport massively.
Keselowski recently opened up about how people watch TV today and what that means for sports. Roush Fenway Keselowski Racing driver and team owner also discussed what the biggest opportunity for NASCAR in the years to come, which some fans disagree with today.
Brad Keselowski on NASCAR’s privileged position in a changing media landscape
Speaking in a recent conversation with former pilot Kenny Wallace, Pilot No. 6 opened up about how no one watches TV like they used to. “They don’t watch TV shows.” » Keselowski said.
“On these networks, the only thing people really watch is sports. You have to make my networks make their money and I know you know this Kenny (Wallace), but maybe the public doesn’t, he makes his money selling advertising. They received cable subscriptions and advertisements for their shows.
“They need notes to do that, both of them. And the only thing currently generating consistent, trustworthy ratings is sports. And NASCAR is in a prime position to be a sport that generates consistent results, in months when most sports don’t. Most sports are pretty dead in the summer, and even a little in the spring.”
“NASCAR’s ability to deliver a meaningful rating to a network during these periods is therefore extremely valuable and becomes more valuable by the day as the entertainment landscape evolves.”
Keselowski predicts streaming could play a big role in NASCAR’s future
Keselowski added to his point of view the analysis of the strengths, weaknesses, opportunities and threats (SWOT) of current motorsport. He asserted that the biggest opportunity is the media landscape and NASCAR does that.great work” to work through this to maximize its potential.
“Streaming will be part of it. I hear fans talking about streaming all the time: “Um, I’m not so sure.” No no no. This is going to be the best thing that ever happened to you. Keselowski described.
“You might not see it now, but a package that has a little bit of streaming and a little bit of broadcasting is going to be great for the consumer and ultimately for the sport itself because right now.”
“So I encourage all of our fans to try to think about it with an open mind.” » Keselowski said. He added that converting to streaming might be a bit difficult and challenging at first, but he is excited about the idea nonetheless.
