ESPN is collaborating with artists from various musical genres to create three remixes of the iconic “NHL on ESPN” theme song to celebrate the first Stanley Cup Playoffs on the network since 2004.
Producer Murda Beatz (in collaboration with his signed producer: Foster), alternative rock band Joywave and EDM duo Zeds Dead all create their own interpretations of the track to deliver the complementary blend of nostalgic character with a refreshing twist that reflects the new era of the NHL within The Walt Disney Company.
“The ‘NHL on ESPN’ theme song is one of those songs that has become synonymous with our hockey coverage over the years. So we knew we wanted to celebrate the return of the Stanley Cup Playoffs to ESPN with a unique element to it,” said Lucas Ferraro, director of sports marketing at ESPN. “All the artists did a phenomenal job modernizing the track for today’s fans while infusing it with the classic elements we all know and love.”
The remixes will debut on various dates throughout the playoffs, starting with Murda Beatz for the first roundJoywave for the second round and Zeds Dead for the Stanley Cup conference finals. All remixes will be broadcast on television in news spots created for each round of the playoffs, and on social media on ESPN, the NHL and the artists’ social channels, as well as on ESPN radio.
