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Michigan Wolverines football set to name Dave Peloquin as its next general managerMatt Zenitz of CBS Sports reported Wednesday. Peloquin currently serves as Managing Director at Athletes First, where he has led the collegiate division of the agency’s college representation arm for the past year, focusing on name, image and likeness strategy and guiding players to the NFL while maximizing compensation opportunities.
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Development follows Michigan’s decision to part ways with former general manager Sean Magee Tuesday. Hired in March 2024 after serving as chief of staff for the Chicago Bears from 2022 to 2023, Magee held the additional title of senior associate athletic director. His responsibilities included overseeing recruiting operations, player personnel and coordinating the Wolverines’ NIL initiatives. The separation comes amid broader changes within the athletic department under head coach Kyle Whittingham, who was hired in late December after roughly two decades leading the Utah Utes and replacing Sherrone Moore.
Peloquin brings 21 seasons of experience to Notre Dame Fighting Irish football, where he worked under five head coaches, including Bob Davie, Ty Willingham, Charlie Weis, Brian Kelly and Marcus Freeman. He served in several off-field leadership roles, including director of player personnel and assistant athletic director for football strategic initiatives, from January 2023 to June 2025. He was retained through each coaching transition and turned down staff leadership opportunities at other Power Conference programs in the Big Ten and SEC.
During his tenure in South Bend, Notre Dame reached the BCS National Championship Game in 2012 and qualified for the College Football Playoff in 2018, 2020 and 2024. Peloquin also made connections with members of Michigan’s current staff. He previously worked alongside running backs coach Tony Alford, who was the Fighting Irish’s top recruiter during their joint tenure. He helped recruit safeties coach Tyler Stockton from New Jersey’s Hun School, and defensive line coach Larry Black was a colleague during the 2018 season on Clark Lea’s defensive staff.
With more than 20 years of college personnel experience and one year in agency handling NIL negotiations, Peloquin is positioned to oversee the Wolverines’ recruiting and roster management strategy as the team restructures its front office ahead of the 2026 season.
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