Los Angeles Rams have been organizing NFL commercial marketing rights in Australia since 2021, when the nation has become one of their six international marketing zones (IHMA). It will be able to strengthen its footprint as a nominal home team for an international NFL 2026 match in Melbourne against an opponent to be determined, the League announced on Wednesday.
With a concerted effort to gain ground in Asia and Oceania, RAMs are already selling international travel package deposits for Melbourne’s visit to their website, from $ 500 per person.
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This season, 25 NFL teams participated in the League Global Market Programwhich extends over 19 countries. RAMS, owned by Titan Stan Kroenke global sports companies, are tied with Miami dolphins for the widest range thanks to the initiative, with six of the league international marketing areas.
In addition to Australia, which Rams share as IHMA with the Eagles of Philadelphia, the organization is one of the two teams allocated in New Zealand and the only club with China, Japan or Korea South in its catalog.
The Rams also share Mexico as an IHMA with nine other teams: Miami dolphins, Pittsburgh Steelers, San Francisco 49ers, Arizona Cardinals Dallas Cowboys, Denver Broncos, Houston Texans, Kansas City Chieds and Las Vegas Raiders.
According to the League, the rights of the IHMA have existed for at least five years, and do not guarantee a match on this territory. Clubs apply to the international committee to join new markets Each offseason.
According to a press release from RAMS, the advantages associated with the creation of Australia as IHMA include “digital marketing and digital marketing, business sponsorship sales, fans’ events and activations, activities Football for young people, sales of goods and the co-commercialization of relations with other sporting properties and entertainment on the market. In other words, the team is authorized to promote themselves more aggressively in its designated areas than other NFL teams.
The Rams quoted the celebrity born in Australia Rebel Wilson, a team fan, during the announcement for the first time in their partnership with the country four years ago. “Rams are delighted to deliver Rebel’s vision,” they wrote.
Since then, Los Angeles has sent current and former players to Australia to help build an audience there, while celebrating his triumph of the Super Bowl in 2022.
The team’s trip to Australia will mark the first regular season action in the country of NFL history. Melbourne Cricket Ground will host the game.
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