Perhaps the best news for Prime Video Thursday Night Football The notes are that the numbers have gotten so good that one bad night stands out.
This week’s Rams-49ers game drew just 12.29 million viewers. Below the annual average of 13.51 million – and well below last week’s 18.48 million for the Packers-Lions – it was still a 54 percent jump from the game comparable to last year.
Two TNF there are competitions left (Broncos-Chargers and Seahawks-Bears), followed by a Prime Video playoff game.
Last night’s game was interesting on paper, but the game itself was boring; it was the first game of the season without either team scoring a touchdown. Many who logged in out of curiosity probably logged out.
Either way, streaming is here to stay. If anything, the NFL will do more and more as more people cut the cord and rely on apps.
