DAYTONA BEACH, Florida (December 2, 2024) — NASCAR announced Monday that Craig Stimmel has been hired to lead all sales efforts for the sanctioning body as senior vice president and chief commercial officer. In this role, Stimmel will oversee all aspects of NASCAR sales, including primary and official partner categories, racing rights, track partnerships and media sales across owned channels such as Motor Racing Network (MRN) and NASCAR Digital Media. He will also work closely with NASCAR’s media partners, teams and non-NASCAR tracks to cultivate business opportunities across the entire NASCAR ecosystem.
Stimmel comes to NASCAR with a wealth of ownership, media and consumer experience, having led global sales and partnerships for WWE and a similar role at Snapchat. Prior to that, he also held a leadership role in brand marketing at Procter & Gamble. Most recently, Stimmel was Senior Vice President of Commerce for the Las Vegas Grand Prix.
“Craig’s proven track record of driving results and building billion-dollar brands in a multi-faceted environment like ours was one of the many reasons we felt he was a perfect fit for this role ” said Brian Herbst, executive vice president of NASCAR, general manager of NASCAR. Responsible for media and revenue. “NASCAR has the most brand-loyal fans and many of the most recognized sponsorships in professional sports, and Craig brings all the insight needed to build on our roster of tremendous partners and continue to deepen engagement with our fans.”
“In recent years, NASCAR has taken impressive and successful steps to grow the sport, authentically tell the brand’s story and build momentum for the future,” Stimmel said. “When you combine these factors with all the ways brands large and small can engage their fans, new customers or new partners, it makes this opportunity extremely desirable, and I look forward to continuing to build on the foundation already in place. place.”
Stimmel, who officially begins his new role Monday, will be based in NASCAR’s New York office and manage employees in more than 20 offices and racetracks across the country. He will report to Executive Vice President, Chief Media and Revenue Officer Brian Herbst.
