DAYTONA BEACH, Fla. and AUSTIN, Texas — The National Association for Stock Car Auto Racing, LLC (NASCAR) and FloSports today announced a multi-year extension of their media partnership that will focus on elevating major racing events base of the country and will allow them to invest in the sport of short track racing.
The agreement makes FloRacing, FloSports’ dedicated motorsports platform, the essential home for NASCAR Regional Series properties including: ARCA Menards Series East & West, NASCAR Whelen Modified Tour™ and NASCAR Advance Auto Parts Weekly Series™. The agreement also ensures that the Snowball Derby, zMAX CARS Tour and other prestigious short track racing events will be featured on FloRacing and supported by a full range of content, social and marketing efforts.
Since NASCAR and FloSports joined forces in 2021, interest in short track racing has grown and flourished, paving the way for revival. FloRacing covers and distributes a comprehensive collection of more than 1,000 racing events annually for motorsports fans of all kinds, dirt, pavement and drag.
“Our partnership with FloSports has helped NASCAR continue its unprecedented investment in grassroots racing – the foundation of our sport,” said Ben Kennedy, NASCAR executive vice president, chief venue and racing innovation. “We look forward to bringing fans the best in short track racing, but also reinvesting in the grassroots community to keep stock car racing thriving.”
“NASCAR is the number one name in motorsports and an incredible partner that cares about short track racing,” said Mark Floreani, co-founder and CEO of FloSports. “This agreement will allow us to work alongside NASCAR to offer our customers more marquee events and series throughout the year, ensuring that a FloRacing membership is the best value in all motor sports.”
Short track racing will be on full display this weekend as Florence Motor Speedway hosts more than 50 cars, including Dale Earnhardt Jr.’s No. 8 car in the South Carolina 400. To watch and access more than 1,000 races per year, please visit https://floracing.com.
