There are a lot of changes coming in the The Big Ten.
The conference finalized its new seven-year media rights deal with CBS, FOX, NBC and NBCUniversal’s Peacock Thursday, giving the Big Ten the ability to reach the broadest audience in the country with a significant footprint in the country’s three largest media markets: New York, Chicago and Los Angeles, once the Big Ten officially adds UCLA and USC in August 2024.
But since that deal became official, all fans seem to want to talk about is the Big Ten’s cover of CBS’ college football theme song.
Since the signing of a media rights agreement in 1996CBS is the home of Southeastern Conference football, which will change starting in 2024 when the SEC’s home shifts to ABC and ESPN.
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But when CBS announced its participation in the Big Ten’s media deal with a highlight reel of its member teams set to the theme that has been synonymous with the SEC for more than two decades, people exploded.
