Game 3 of the NBA Finals saw another slight increase in viewership, although it couldn’t keep up with the pace set in Game 2.
Wednesday’s Celtics-Mavericks NBA Finals Game 3 averaged a combined 6.0 and 11.43 million viewers on ABC (5.7, 10.97 million) and a Kevin Hart-alternative presentation on ESPN (0.27, 453K), stable audience and audience up 2% compared to Nuggets-Heat last year (6.0, 11.24M) but down 3% and 1% respectively compared to Warriors-Celtics in 2022 (6.2, 453K). 11.52M). These games were broadcast only on ABC.
After the least watched match 1 in three years And the most watched match 2 out of five, Game 3 set no multi-year mark. The Celtics’ victory ranks as the second most-watched Game 3 over the past five years, but the fourth least-watched over the past 17 years (and the second-least-watched excluding playoffs). the COVID era of 2020 and 2021).
Compared to game 2, audiences decreased by 2% (compared to 6.2) and viewership by 7% (compared to 12.31 million). The Celtics’ victory peaked with 13.93 million viewers in the 10:45 p.m. ET quarter, down from Game 2’s peak of 14.42 million but up from Game 1’s peak of only 12.11 million.
With potentially one game left in the series, the Celtics-Mavericks NBA Finals are averaging a 6.0 rating and 11.57 million viewers — about on par with the first three Nuggets-Heat games last year ( 6.0, 11.58 million) and down slightly from the Warriors-. Celtics in 22 (6.3, 11.78 M).
Last year’s series ended with a five-game average of 6.1 and 11.64 million and the 2022 series ended with a six-game average of 6.6 and 12.40 million.
Game 3 averaged a combined 3.3 rating among adults 18-49, a series low and down from last year’s 3.4 for the Nuggets-Heat. The 3.3 trails only the two COVID years as the lowest for a Game 3 on record. Combined figures on other key adult demographics were not immediately available.
