MetLife Stadium is the home of the NFL’s New York Jets and New York Giants, but the field is being expanded to accommodate the 26 FIFA World Cup soccer tournament – a team this offseason, a team next offseason. To disguise the construction, the NHL will use huge pine tree graphics to mimic New Jersey’s Pine Barrens.
The NHL typically uses huge graphics with logos and wordmarks. But this time it will use LED screens in key locations, making it easier to change the look from Saturday to Sunday. The screens will also change with each match and serve as production assets for television, animating after goals, highlighting players and much more.
NHL STREET rinks will be a highlight, from art to action.
“We thought it was a unique opportunity, but we wanted to be authentic,” Conway said. “The suggestion was, ‘Can we go to street artists from each of the four cities for an authentic approach and interpretation of each city?’ »
The creative team reached out to Jeff Scott, the NHL’s vice president of community development and industry growth, who previously served as the Devils’ vice president of community and grassroots investments. Scott works on NHL STREET and has worked with local artists in his role with the Devils.
MustArt created the design for the Devils and helped field Esteme for the Flyers, Minus 1 for the Islanders and Dek for the Rangers. Each drawing was also made into an 8-by-8-foot canvas for use during team arrivals.
More than 500 children are expected to take part in a game or skills competition during a free NHL STREET experience at the American Dream Mall in East Rutherford Saturday and Sunday, including community youth hockey groups who will play on NHL rinks STREET before and during matches. intermissions at MetLife Stadium.
NHL STREET launched last February as a premier ball hockey experience for kids ages 6-16. Scott said the program has 60 operators across the United States. The aim is to double this figure by the end of next year.
“In the next eight to 10 years,” Scott said, “we want to be able to say that over 100,000 kids are playing street hockey. »
More than 130,000 people will see an example at NHL Stadium Series Park this weekend, and millions more will watch on television. The goal is to celebrate and perpetuate the game in all its forms.
“You can play wherever you are, whether it’s on the street, in a park, in your driveway or in your school gymnasium,” Scott said. “We’re just opening the minds of our fans and those who watch us to see this as another way to engage broader communities.
“We want to create a fun, competitive environment where kids feel like they’re part of the game.”
