Just when you thought influencer marketing differentiation was over, a new form adds virtual sugar to the hype: AI model influencers. These characters created using generative AI are set to revolutionize the influencer industry. As flexible, fast and cost-effective as virtual creators are, it’s no surprise that more and more brands want to work with them.
Virtual models have been around for a while and access to AI image tools such as Midjourney has allowed non-professionals to create virtual characters, leading to a large increase in the number of AI creators. AI technologies also help to improve interaction with fans, for example through a chat function. And virtual characters are in no way inferior to real influencers. The agencies behind the AI ​​models create entire life stories around them – including hobbies and dates. Aitana Lopez, a character from The Clueless agency in Barcelona, ​​for example, is an urban and sporty Spaniard who loves aptitude And eSports.
