Developments in VR (virtual reality), AR (augmented reality) and MR (mixed reality) are impressive, believes Daniel Macauly. “Previously, virtual reality and augmented reality were expensive and impractical, but now the focus is on the benefits,” says the sports marketer.
For example, he says, online stores are struggling with high CPAs because free shipping terms have created unpleasant behavior: “Customers are ordering each product in three different sizes and colors, trying everything at home and end up keeping only one, if any. The others return.
Thanks to AR, sports shoes, for example, can be tried on practically in advance. Through glasses or a smartphone, customers can see how the shoes look on their own foot and hopefully make a more accurate choice.
Tennis star Alexander Zverev also trains with VR glasses. He says he can use them to significantly optimize his performance and therefore always has the glasses in his pocket.
